Silver Cross Simplicity

Delivering some products requires pinpoint accuracy, ensuring this can often require complex components and part interactions. But in most situations the consumer has no interest in these details. Hiding functional parts within an elegant shell was a key driving force throughout the development. The Simplicity is one of the most advanced infant safety products anywhere in the world thanks to its innovative layered construction of a PP outer shell and inner foam cocoon. As creative lead I was responsible for the development from initial concept design through to production in the Far East. Image ©SilverCross UK Ltd 2018 www.silvercrossbaby.com