Challenging habituation. Development of a new blow moulded PET bottle for Sensodyne to launch a 500ml mouthwash into the market. The product includes the integration of a unique co-moulded cap with an innovative measuring feature which allows the consumer to easily and accurately dose 10ml of the mouthwash liquid.
The main bottle structure enhances the lozenge to subconsciously link consumers to the Sensodyne brand shape and utilizes creased surfaces to produce an incredibly robust piece of packaging when running down the filling line. The
result....an iconic piece of structural packaging and the recipient of a converted 2015 Starpack Gold Award.
Designed during my time as Lead Industrial Designer @DCA Design International.