





Breaking down the stigma attached to hard or callus feet by making it part of the user’s daily beauty care routine via an electronic foot file developed to allow Scholl to move into the electrical personal care market. The device has been developed to create a user experience that is simple and intuitive requiring minimal instruction. This is as a direct result of the visual elements being reduced to a minimum which in turn places the emphasis on the device usability and functionality. Designed during my time as Lead Industrial Designer @DCA Design International. www.dca-design.com